Following the global design guideline created by Frog design, we were responsible for localising the content and implementing customised UI/UX for the Korean insurance market.
Frog design pursues simple and minimal design style often demonstrated in their progressive disclosure forms. The sheer simplicity of the Frog design was drastically different from the standard Korean style UI often utilised in the insurance industry, providing many different features and information in limited context.
Though most stakeholders recognised that 'simple' was better, they needed some time to adapt and transition to the new style, and we sought to narrow the disparity between the two styles by revising some of the UI that is more familiar for Korean customers whilst keeping the overall guidelines.
New IA and sitemap were also created based on the local market and product needs.